4 Ways That IT Services Improve The Customer Experience

IT, (information technology), is no longer an optional component of your business operations. As information technology continues to advance at a rapid pace, businesses need an IT strategy to remain competitive. But, beyond staying at the cutting-edge of your industry, IT services can help you improve the customer experience for your business. 

The customer experience is imperative to a thriving business, and investing in dependable IT services can help you enhance it. Here, we’ll discuss four key ways that IT services will help you improve your business’s customer experience, both now and in the future. 

  1. Collect, Store, and Analyze Data

Customer data is a key resource for businesses today. From product development to marketing and beyond, customer data provides invaluable insights into the needs and preferences of your target audience. By analyzing customer data and shifting your business’s strategies accordingly, you can more effectively serve consumers’ needs. 

Make Use of Your Data

IT services from a dependable provider enable you to efficiently collect and securely store your customer data. Data is only valuable if you’re able to make use of it, and IT services can help you do just that. With the proper technology, you can effectively gather information about your customers without them having to give you feedback outright. This data will enable you to drive your business towards your customers’ needs and priorities. In this process, you’ll hone the focus of your business for a better use of resources and a greater chance of customer satisfaction. 

  1. Avoid Technical Difficulties

Technical issues within your company can impact your customers. For example, for ecommerce companies, a server down can translate to lost sales and frustrated customers. In short, downtime compromises your success. But, the ability to identify and eradicate technical issues as quickly as possible can keep the problem from affecting your customers. 

Reliable IT services are your business’s best defense against technical difficulties. Rather than scrambling to fix an issue after downtime occurs, IT services will alert you when there is a potential threat. With this warning, you can ensure that the issue is sorted out before it has far-reaching effects. 

Create a Reputation For Professionalism

IT services fix technical difficulties behind the scenes. When your business’s IT strategy works seamlessly, your customers will never know about issues with your server or equipment. All they’ll see is a professional, efficient, and well-managed business. 

  1. Promote Customer Loyalty

A loyal customer base is one of the keys to long-term business success. With customers that you can rely on to come back to your business, time and time again, you can better serve those customers while planning for the future. 

Reliability Translates to Loyalty

Services from a trusted IT provider can help you gain customer loyalty through reliability. When customers shop for a product or service, they’re looking for a business that they can trust to be legitimate, respectable, and provide quality in service. To give the impression of all of these essential qualities, you need a system that runs smoothly. 

When you can count on your technology to work consistently and bounce back from technical issues, your customers can count on you to serve them. IT works as a cog within the machine of your business, and you can’t compromise on quality in your IT services. In doing so, you could lose customers after just one incident of downtime. 

  1. Effectively Scale Your Business

To scale a business means to prepare it for future growth and development. Ongoing growth is a goal for business owners seeking lasting success, which makes scaling an essential task. But, this task can be easier said than done. It requires a great deal of planning and insight, as well as a steadfast commitment to your goals. 

IT services from Inletware offer the flexibility that you need to scale your business. By offering reliable IT services for businesses of all sizes, we’ll help you adapt and evolve according to changing circumstances. Your business will change over time, and our IT services are designed to accommodate those changes. Responsiveness, flexibility, and a commitment to your needs – these qualities make Inletware a top choice for IT services to improve your customer experience. Contact us today to find the right IT solutions for your needs.

How To Manage Cloud Costs

Cloud computing is an essential component of business operations today. No matter the size of the business, cloud computing boosts efficiency and productivity while fostering collaboration. But, for businesses with limited resources, managing cloud costs can be a major concern. Let’s talk more about cloud cost management to optimize your business’s use of resources. 

How Do Businesses Use Cloud Computing?

Cloud computing enables businesses to access their data from any location with any compatible device. With cloud computing, data storage takes place on the Internet, not on a hard drive or other type of equipment. So, with data stored on the cloud, it’s both widely accessible and protected. If your business’s hardware is damaged, you can feel good knowing that any information stored on the cloud is as safe as can be. 

Cloud Computing For Remote Work

In addition to providing superior security, cloud computing enables remote working in businesses of all sizes. When your company’s data is available online from any device, your employees will have the information that they need to work from anywhere. They’ll be able to access projects and work along with employees in the office without being in the same physical location. 

Types of Cloud Services For Businesses

There are multiple types of cloud services available for businesses. The main types include:

  • Private Cloud

Businesses can opt for a private cloud for maximum control and flexibility. Private clouds may be available over the Internet or through a secure internal network. Unlike a public cloud, businesses can customize and control a private cloud to suit their needs. With computer infrastructure managed on-premises, businesses can maintain a tighter hold on private cloud services. 

  • Public Cloud

A public cloud is available over the Internet to the public. Resource sharing and the ability to scale services are features available through the public cloud. The public cloud is available to individuals as well as businesses, and pricing generally fluctuates based on user needs. 

  • Public/Private Hybrid

A hybrid cloud uses a combination of private and public cloud services, along with on-premises infrastructure, to offer businesses a flexible cloud strategy. A hybrid cloud offers many of the benefits of a private cloud along with heightened cost efficiency, making it a popular option among small and mid-size businesses today. 

Cloud Cost Management

Managing and optimizing cloud costs are critical tasks for businesses in today’s uncertain economic environment. If cloud costs get out of hand, it can impact a business’s cash flow and create financial instability within the organization. But, this issue is avoidable when you control cloud costs on an ongoing basis. 

Here are our top tips for managing cloud costs to maintain financial security:

  • Focus on necessary monthly services to avoid extraneous costs

As you select a cloud service to suit your needs, consider the services that will be used the most. Rank services are used to identify your spending priorities. Money should be spent on the services that are the most essential to your business operations. 

  • Evaluate all available pricing structures

Cloud service providers vary in how they structure service pricing. Since packages may not be directly comparable, you’ll need to closely evaluate all of your available options to find the right product for your needs. 

  • Track service usage and compare it to service costs

To manage your cloud costs over time, keep track of service usage for the cloud. Services that contribute the most to your monthly spending should be the most closely monitored. Compare the usage data that you collect to your overall monthly spending, considering whether usage and cost line up for each cloud service. 

  • Eliminate outdated data being stored in the cloud

Cloud services may store outdated or irrelevant data, which can rack up your total monthly spending. Analyze these services and get rid of any old, irrelevant data stored in the cloud. You can also put a lifecycle procedure into effect to prevent outdated information from being stored again. 

  • Stay on top of infrastructure updates

Cloud service providers will frequently implement updates for improved security and performance. To manage costs and ensure efficiency, make sure to update and/or optimize your infrastructure in line with cloud changes. Inletware is here to help you boost cloud performance while keeping costs low. Our IT services and data analytics will help your business get the most out of the cloud. Contact us today to learn more.


Microsoft and Windows are trademarks of the Microsoft group of companies. Mac and OS X are trademarks of Apple Inc., registered in the U.S. and other countries. All other trademarks are the property of their respective owners. InletWare is an IT consultation third party company and reseller of multiple brands

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